Women consumers will be in the spotlight once again at Furniture/Today's upcoming Bedding Conference.
The event, set for May 4-6 at the Fairmont Turnberry Isle Resort in Aventura, Fla., is already at record attendance levels. If you haven't signed up yet, you should do so quickly.
One of our featured speakers is Delia Passi, CEO of Medelia Inc. and founder of WomenCertified. Her new book is "Winning the Toughest Customer: The Essential Guide to Selling to Women."
Passi will be sharing strategies for increasing close rates with women and couples and will highlight the essential communication skills and techniques that are proven to be most effective with women consumers.
Her talk is sponsored by Hickory Springs, the headline sponsor, which wants to continue to provocative female-focused conversations that we sparked last year with our "It's All About Her" theme and speakers.
Guys, we've got an important message for you: Your success in the bedding industry will be determined, to a large degree, by how well you connect with female consumers.
Delia Passi will help show you the way.
I'll see you in Florida.
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